I feel the need...
the need for speed
by Karina Witton Dauris / 17 August 2016
I’m not talking about the iconic exchange between Maverick and Goose in one of my all time favourite films, Top Gun, (which, incidentally, is being shown an open air theatre at the Winchester Cathedral grounds on 8th September!) I’m talking about how Google is crushing website rankings if your site is running at a snail’s pace, particularly on mobile.
Why does Google care about site speed?
Google’s mission is to "organise the world’s information and make it universally accessible and useful"
so they want to give the end user the best possible experience. How many websites have you given up on because they’ve taken too long to load? Fast page load times is one of a number of indicators that Google uses to determine whether a user is going to get a good experience or not and prioritises those that do over those that don’t in search results.
So how fast is your website exactly?
An obvious way to test speed is put yourself into the shoes of your customer and log on via different devices and browsers on 3 and 4g networks and see how quickly your website takes to load up. We think that it’s also useful to get Google’s perspective of it by popping the URLs of your key landing pages through this handy analyser tool.
Since Mobilegeddon in April 2015 and further algorithm updates Google have released in May this year; we are living in a mobile-first world so be especially interested in your mobile speed and user experience ratings too.
What’s your RAG (Red Amber Green) rating?
The analyser gives you a score out of 100 and RAG rates accordingly for site speed. Red means you’ve got work to do. Amber means that you’re in not bad shape. Green means you're flying like an F-14 Tomcat. The analyser gives you lots of recommendations and 'how to' information to remove the speed bumps.