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Aerial reconnaissance start-up launches powerful visual identity



The Brief


Up until a few years ago, unmanned aerial vehicles (or UAVs) have only been used by model aircraft enthusiasts for recreational purposes. However, they are increasingly being used for business applications such as data gathering and surveillance. TitanUAV is a new business start-up that is focused on providing UAV services for aerial reconnaissance and information collection for the power and transport industry.








What we did


The new logo was designed to convey the essence of the name Titan. In Greek mythology Titans were immortal giants of incredible strength. So we decided to use a solid, strong looking sans serif typeface creating a logotype that was visually synonymous with its meaning. We combined this with an icon that symbolises the shape of a UAV in strong solid lines.

A graphic styling and a bright colour palette was designed and applied to a suite of stationery, staff uniforms, promotional items and vehicle signage.






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