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Brand development for medical device company



The Brief


Oxyless is a private equity backed technology venture undertaking research and clinical trials for a new medical device. People with kidney failure very often have to undergo haemodialysis and part of the treatment requires expensive supplementary drugs to maintain patient well-being. Oxyless asked Think Creative to produce a simple website to back-up international interest in this exciting new medical initiative.








What we did


The logo was developed to mimic a cut-out of an artery and features flat styling of 3 red blood cells. The logo can be used with the strapline or without and the icon can be used as a simple representation of the brand.

We also created a bespoke website, built from scratch, using the Bootstrap framework. This allowed us to create a responsive site very quickly to keep to the short deadline. The site features parallax elements on all pages and simple styling in the Oxyless branding.



How we helped


This responsive website was completed very quickly, in just two weeks from brief to launch, to support presentations of the trial results at the World Congress of Nephrology.









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