At Think Creative we build all websites using responsive CSS. This means that the sizing, arrangement and in some cases the visibility of the content responds to the width of the web browser it's being viewed on.
Mobile devices will typically display content in a single column and the navigation may change to a single drop down list. Larger screens will display the full sized website.
In recent years there has been a massive increase in the number of smartphones and tablets used to view websites. Tablets now out-sell desktop PCs and better connection speeds via 4G are making using the internet from a mobile device a more realistic proposition.
So the proportion of people viewing your website on a tablet or phone has increased and will increase more. If your website does not work well on the small screen then your probably losing business.
In 2015 Google introduced ranking signals based on mobile-friendliness. This change will have a significant impact on search results as Google will now rank a responsive website higher than a fixed one.
It has always been the case that if people using mobiles and tablets are having a hard time using your site, or the experience is unpleasant then they probably won't spend too long on the site. This increases Bounce Rate meaning lower rankings in search results.
Here is a selection of our recent responsive work.
To view more follow the link to our portfolio.