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SEO is an essential part of any digital marketing strategy. Your website’s visibility relies solely on good SEO, which relies solely on great content - which relies solely on you! (Or us…)

It is wise to be wary of SEO companies who guarantee page 1 results in exchange for a one off payment. Many of our clients have told us that the results gained from these schemes can be short lived. Achieving top spot positions in search results is more often the result of a continuous process of deploying a variety of tactics that include SEO.

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What is SEO?

Simply put, search engine optimisation is the process of optimising your website so that a search engine ranks you higher in its results. But it’s not just about inputting keywords and code, it’s about creating rich, user friendly content that engages your audience.

91.5% of users will never look past the first page of search results. So if your business isn’t there, the majority of your potential customers won’t see you!

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But what do you actually do?

SEO built around a great user experience, fuelled by clever content built on careful research and analysis.

There are a number of different ways we can optimise your website, some you can’t see (in the back-end of your site) and some you can (content creation and link building).

But good SEO is a dynamic process, we can make sure that however the goalposts move, your online presence will always stay exactly where it needs to be.

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The SEO process

These are the stages that we go through

  • Meeting to determine what is required.
  • SEO audit using SEM Rush.
  • Based on the audit, we'll recommend work that can be done and indicate a cost for each part.
  • Upon approval of our quote, we'll do an initial tranch of work.
  • If recommended, we'll do maintenance work on a regular, usually monthly, basis.

SEO Audits

We offer a forensic SEO audit that takes a thorough and comprehensive look, not just at your current website content, but also at your social media platforms, directory listings and… well anything that might help boost your ranking.

We then tell you what we can do to make your website a leading light in search engine marketing and an online presence you can truly be proud of.

So you have a website and you’d like more people to visit it. Sounds simple. Unfortunately it’s a little harder than most businesses realise.

If your website isn’t ranking where you’d like, then an SEO audit is a great way to get to the bottom of why, and more importantly, what you can do about it!

We take an exhaustive look at the bones of your website and any existing content, including any presence you have on social media.

Then our brilliant SEO team will present you with our findings. From there you can decide whether you would like us to transform your SEO strategy for you, or whether you’d like to be given a little guidance on how to try and tackle it yourself.

Whatever you decide, a good SEO audit is an invaluable tool for any business that wants to grow.

The three components of SEO

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Onsite technical SEO

Ensuring that the site is structured and coded in the right way to create maximum visibilty to search engines.

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Onsite content SEO

Creating or modifying the content so that for a given search term it is a relevant result.

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Offsite content marketing for SEO

Creating and placing content elsewhere on the web and social media to increase relevance.

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SEO Training

If you prefer a more hands-on approach, we offer training and guidance to equip you with the tools to create a bulletproof SEO strategy for yourself. Get in touch to find out more, or head over to our Workshops page to book yourself onto our next SEO training course.

We offer the following SEO training services:

  • One-on-one Training
  • Team Training
  • Masterclasses

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Next steps to improve your search ranking

Get in contact with us and one of our experts can talk you through what we can do for you.

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