by Victoria Keyworth / 20 October 2016
Blog posts are SEM gold, and a great way to get your brand voice across, but do you find it hard coming up with new ideas? You're not alone!
When we’re talking to clients about SEO and the importance of fresh content the concern is always the same
6. A Day In The Life
No matter what your business is, people are always curious about the lives of others! Even if you think nothing much goes on in your office or shop, we bet it does!
Pick a day when you know there’s a new project starting or a delivery coming in and you automatically have a starting point. Feed your customers curiosity and give them a peek behind the scenes!
7. What's Trending In...
… whatever industry you’re in! Whether it’s seasonal changes or a bigger shift towards new technology, if you’re one of the first ones to notice an emerging trend then you’re going to be the resource people visit to find out more. When done well, this kind of post is invaluable for establishing you as an expert in your field.
8. Keywords Are Your Friends
The most selfish of all blog posts - head over to your keyword planner and see what keywords are being search for the most in your area right now. Find one you like and write a blog surrounding that keyword, whether thats spotty socks or carrot cake. By writing a post so keenly relevant to what people are searching for your chance of ranking higher immediately increases.
9. 5 Things You Didn't Know About...
... your industry. Is it more interesting than it sounds? Do you have any amazing facts about your industry that would never have even crossed our minds? Probably!
Instead of telling your customers the same old thing, tell them something they don't know!
10. Customer Success Story
This is a great one for not only showing off your products but showcasing that customers are happy with your service - it's like the worlds best testimonial, but with pictures and more flattery than a single quote can convey!
Nothing gives customers more confidence in a company than a great review. And SEO wise? Seeing as the subject matter is directly related to your business, it's a great oppourtunity to write some incredibly relevant keyword rich content - Google will love you for it!
We'd love to read the blogs you come up with, tweet us or tag us in your posts on Facebook!
For more information about our SEO & Content Writing services just get in touch or pop into our Winchester studio for a chat, we make a great cup of tea!
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