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Rebranding a premium fitness product



The Brief


We were asked to re-brand a 10-year-old fitness equipment company, taking it from being alpha male and military focussed, to become accessible to a wider audience.








A front shot of a model in the weight vest
newly designed business cards
A long shot of a Laptop in a gym showing the Raptor Weight Vest Homepage

What we did


Once the re-brand was signed off, we designed an ecommerce website to sell the products. From there we directed the marketing videos, took the product photography and created marketing assets. The cleaner look we created, appeals to a much larger range of different athletes, fitness professionals and everyday gym-goers.

A social media post from raptor weight vests
Mobile phones showcasing the ecommerce features of raptor weight vests





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