The Clean Sheet charity offers a pathway from prison to employment for people with convictions. To support their 2014 marketing they asked us to redesign their literature. But to do this we needed to improve their current visual identity.
Key to this new brand image was the selection of an illustrative technique that we applied to Clean Sheet's photography. Now, their imagery looks consistent, whether its been shot in different lighting conditions or focus. A new colour system was chosen to differentiate and communicate clearly to their different stakeholders such as employers, ex-offenders, fundraisers and prison officials.