JCB
Powering content for an industry giant
Animation & Video
JCB Tools wanted to help improve their eCommerce sales by improving their brand reputation as a tool manufacturer. They asked us to help enhance and improve their website, from page layouts, faster load speeds and to make their user experience as streamlined as possible. This was then paired with creating a suite of powerful, professional and engaging product videos to really show off their impressive range of tools.
By merging video content, motion graphics and CGI product shots, we created the videos to shout JCB’s signature branding throughout. We repurposed each tool’s CAD model to give them the signature JCB colour with a highly stylised, high tech, cinematic look. Paired with a powerful soundtrack and animated assets from their visual identity, we transformed each tool’s product spec from a static list into a dynamic, electric, and energetic showcase.
