Raptor Weight Vests
We were asked to re-brand a 10-year-old fitness equipment company, taking it from being alpha male and military focussed, to become accessible to a wider audience.
We designed a fully featured e-commerce website that used product videos and photography which we directed and produced. We also created a complementary set of marketing tools. The whole suite of assets positioned Raptor to appeal to their core market as well as athletes, fitness professionals and everyday gym-goers.
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