The Utilita Arena Newcastle is the largest concert and exhibition venue in the North East of England with over 11000 seats. We were tasked by energy provider Utilita to create a young, fresh and vibrant brand to apply across the whole venue, as well as in print and online.
Taking cues from the shape of the building we designed a unique set of vibrant patterns, in a myriad of colours, to sell the excitement of the arena events.
This idea expanded into a toolkit that is capable of transforming marketing materials at any scale; from event tickets to massive outdoor posters.
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