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Rebranding the busiest exhibition venue in the North East of England

The Brief

The Utilita Arena Newcastle is the largest concert and exhibition venue in the North East of England with over 11000 seats. We were tasked by energy provider Utilita to create a young, fresh and vibrant brand to apply across the whole venue, as well as in print and online.

Promotional Flag designs
Seating Plan Mockup
Brand Guideline spreads

What we did

Taking cues from the shape of the building we designed a series of patterned elements that when used with the bright colour palette and the striking Utilita Arena logo would create a toolkit capable of transforming any marketing materials.

Mailchimp design
Social Media Mockup

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