The Utilita Arena Newcastle is the largest concert and exhibition venue in the North East of England with over 11000 seats. We were tasked by energy provider Utilita to create a young, fresh and vibrant brand to apply across the whole venue, as well as in print and online.
Taking cues from the shape of the building we designed a series of patterned elements that when used with the bright colour palette and the striking Utilita Arena logo would create a toolkit capable of transforming any marketing materials.
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