Winchester-based consultants Venta Acoustics needed to make a bigger noise about their services. The design called for a professional, relevant and confident look. A new logo was required together with a set of graphic images that symbolised their expertise in acoustics, noise and vibration. Prospective customers needed to have easy access to Venta’s impressive client list, extensive range of services and case studies to provide enough confidence to enquire.
Taking inspiration from the field of acoustics the logo icon originates from the visual output of a graphic equaliser and shaped into a V for Venta. This approach led to a clever and relevant animation of the logo. The background images on the website and marketing collateral are taken from the visual representation of sound waves. Applying a palette of strong primary blue colours and green for highlighting the new website presented Venta Acoustics as a professional and credible alternative to the larger consultants.