NAHS to Health Stores UK, a complete transformation
Branding
Under 1 min read
At Think Creative, we are incredibly proud of our work on Healthy Does It, an engaging consumer website that we created in partnership with the HFMA back in 2020. Over the past two years, we’ve seen this platform grow in popularity, attracting a large following of subscribers who value its news, educational resources, and special promotions. In June 2022, the HFMA announced that it would be gifting the HealthyDoesIt brand and website to the National Association of Health Stores (NAHS). As an organisation that’s well-placed to build on its success and drive it forward, we’re excited to see what the future holds for Healthy Does It under the leadership of the NAHS.
In the wake of this exciting announcement, the NAHS approached Think Creative to undertake a major brand rebrand to coincide with its takeover of the HealthyDoesIt initiative. As a result The National Association of Health Stores (NAHS) changed its name to Health Stores UK. We worked closely with the organisation to create a new visual identity, taking strong inspiration from Healthy Does It’s look and feel for consistency and cohesion with its new ownership of the initiative. The result is a more mature and established aesthetic that reflects the 91-year-old organisation’s heritage and values. As part of this rebranding effort, we also created a suite of print and digital marketing materials, including an animated video that celebrates this historic shift for the organisation. We’re proud to have been a part of this project, and we look forward to continuing our work with the NAHS in the years to come.
For more information on our work on creating and branding Healthy Does It, please take a look at our case study: Healthy Does It.