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HFMA

Rebrand and Website

Branding

Graphic Design

Web Design

Web Development

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We worked with our long time client Health Food Manufacturer's Association to help refresh their brand identity. Stimulated by dynamic shifts to modernise the association’s modus operandi, they approached Think Creative to create a fresh, sleek and modern identity to represent this exciting new ‘digital first’ change with their organisation.

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Our core focus with the brand refresh was to enhance the identities look and feel to further reflect the positivity and the health values that HFMA holds. Inspired by vivid tones created in nature we increased the vibrancy of the brand's existing colour palette and supplemented that with an additional suite of bold, contrasting secondary colours. We created the new ‘swoosh’ graphic device to allow flexibility and visual consistency across different formats. The imagery was kept light and positive, focusing on lifestyle more than specific products. Their three core values we created bespoke icons for are ‘Support’ ‘Advise’ and ‘Protect’.

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