We were tasked by Osborne to create a brand identity for one of their new student accommodations, Elmstead Place. Located in Colchester, the 136 bedroom direct-let development needed to have a premium and practical visual identity that would appeal to students and complement the design of the development.
Taking the simple line box that formed part of the logo we used it to accentuate the headlines and images promoting the accommodation at Elmstead Place. The box became an abstract representation of Elmstead Place and allowed us to show in a consistent way all the facets of the living environment.
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