Hazeley Group

We were approached by Humphrey Farms in summer 2023 with the task of rebranding the organisation to become Hazeley Group, as they transitioned their business interests out of farming and agriculture to focus on property development. With a goal of developing both residential and commercial properties, as well as providing tenancies for high quality office and industrial spaces, the brief was to create a brand that facilitated this transition as well as bringing alignment to their subsidiary brands Hazeley Developments and Hazeley Enterprise Park.

The ethos of Cultivating Excellence allows the brand language to use nature inspired vocabulary throughout their marketing collateral, allowing their agricultural roots to support both their experience and legacy, as well as tying it to their rural work environments.

We introduced the brand idea to the visual identity by creating a brand suite with a strong adherence to the fibonacci sequence, a naturally recurring theme through nature’s wonders. Flowing this through typography, signage, logo systems and web design we ground the identities’ with a natural aesthetic that brings a tangible consistency through the various brand touch points.

Once we had established the corporate brand, we worked with the stakeholders to create a new identity for Hazeley Enterprise Park to spearhead their extensive redevelopment of the park. The four-year project will see the existing site continue to evolve into a modern business destination, with a mix of office and light industrial/commercial buildings alongside a central hub with café and meeting spaces. We created the brand identity to fit within the corporate guidelines, with additional colour palettes inspired by nature to seamlessly work across website, signage, marketing and social media assets.