Rebrand and Website
We worked with our long time client Health Food Manufacturer’s Association to help refresh their brand identity. Stimulated by dynamic shifts to modernise the association’s modus operandi, they approached Think Creative to create a fresh, sleek and modern identity to represent this exciting new ‘digital first’ change with their organisation.
For the logo we wanted the elements from the original logo to still be recognisable but to create a new more simplistic version to match the new branding. We updated to a clean legible typeface and removed the gradient colour. We also wanted to focus on the natural health values that HFMA hold, so we replaced the traditional swoosh with a leaf motif.
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