Timsco Specialist Finance Solutions approached us to help build a complex, web app driven website that helps their clients compare up to date bridging and commercial mortgages. The brief was to create a site that positions Timsco as leading experts in the finance industry with a focus on creating an ethical and useful resource, that didn't require a hard sell in order for their customers to use it.
To create the new brand identity combined 1960's brutalist architecture and minimalist fintech brand positioning to create a sleek, vibrant aesthetic. We designed a suite of isometric illustrations that we animated to breathe personality and create a dynamic feel to the site. We then approached the user interface with a focus on making the information as digestible and transparent as possible for the user. Making the site highly responsive was a priority so the clients could check rates on their mobile device on the fly.
We built a bespoke website to filter bridging and commercial lenders based on user entered criteria. The interest rates are determined and the monthly and total costs are calculated. The user can then submit their lender list which is sent to a CRM for further processing.