We were approached by Gemserv to create a brand identity and website for new service England on Tap. The identity needed to be modern and bright, but distinctive from its Scottish counterpart. They required a bespoke website with a special enquiry form.
We developed a brand identity including a logo, typography, colour palette and graphical styling. The logo was derived from the shape of a water molecule’s bonds. The graphical styling used this device to create a colourful pattern that could be used throughout the brand’s applications. We developed an enquiry form function which would send the user’s details to the selected suppliers.
The website was responsive, enabling the form to be used on at the go. A bit of technical genius ensured that the suppliers’ logos displayed in a random order so that no one company would be favoured over the others.