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Marketing for The Mortgage Hut Group

The Brief

To illustrate the idea that a mortgage is much more than a piece of paper, we created a set of 2D characters made of paper. We tailored them to represent each of The Mortgage Hut Group’s subsidiary brands. 

The paper characters were rolled out across different applications including posters and new home cards. Our skills were called in to use to create a range of marketing materials including brochures and flyers.

Police Mortgages characters
The Mortgage Hut characters
Paper characters campaign poster and new home card

What we did

We were tasked with developing a concept and visuals for several email campaigns that would nurture potential and existing customers. The concept we created was to guide the customers through the process of buying their first home or remortgaging with hints and tips held up on paper by the paper characters. This was not only engaging but also crucially cost-effective as it was simple to duplicate across many different emails. We then took care of customising the templates to each brand’s colours and uploading images and content.

The Mortgage Hut Group employers scheme booklet
Email visuals

How we helped

We created a short video for The Mortgage Hut to encourage those who have been turned down for a mortgage to try again with the company.

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