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Taking a successful boutique online. Shopify, Instagram and beyond...

The Brief

Sass & Edge quickly established themselves as a popular shopping destination for Winchester women. The owners Sally and Rachel came to us with the task of taking their in-store success online.  They wanted their in-store and online systems to mirror each other and to integrate their customer mailing list.

What we did

We created a Shopify store which (naturally) integrates perfectly with the Shopify In-Store POS system they were using; this meant their product uploads, sales, inventory, discount codes and payments all run through one simple system.  The Shopify system also links into their Instagram account (allowing us to seamlessly activate their Instagram Shopping) and Mailchimp platform to control their email marketing and mailing lists.

How we helped

Having your Shopify product catalogue sync with your Instagram and your in-store Shopify POS talk to your Mailchimp not only saves the business time but dramatically increases sales opportunities. An example of a customer journey is as follows:

Where most email addresses are collected from their customers they have an exceptionally high click-through and conversion rate on their marketing emails.

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