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Brand identity and conference materials for Fresenius Medical Care

The Brief

Fresenius Medical Care is the world leader in kidney dialysis. It has over 2,200 dialysis clinics worldwide and cares for a quarter of a million patients. We supported their management team in developing a brand identity and Conference materials for their Business Transformation programme, Goal10.

What we did

The icon for the programme was a gold trophy symbolising the success the new programme would bring to the organisation. An International newsletter, Records, was regularly designed and printed for distribution throughout the world and annual conferences were organised in Japan, Switzerland, Canada and Bermuda. We designed and produced all the exhibition graphics, presentation materials, videos and conference packs.

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