Mount Cleverest
Brand Development
Branding
Graphic Design
We were asked to brand and design Poptacular Games’ new product, Mount Cleverest. A true or false trivia game suitable for adults and kids, the brief was to design an impactful, bold design that stood out from the sea of bright, multicoloured competitors. Working with triangular packaging, we came up with a variety of mountain themed designs, and ultimately settled on a dark minimalist design to stand out above the rest.
The branding was driven by two key elements, the geometry of the triangular packaging and the visual cues from mountaineering, survival and outdoor brands. The logotype was inspired by vintage lettering from alpine signage, and the logo icon acted as a minimalist reference to both the form of the box, and the layout of the question cards which were formed to satisfyingly align with the angles of the packaging so that they all flow together seamlessly.
