Luma
Planning for a brighter future
Our services
Illustration
We create illustration styles and asset suites that help organisations explain ideas, guide users, add character and bring more life to their communications. From simple icon sets and infographics to detailed campaign illustrations, mascots, merchandise graphics and animated assets, we can create visuals that feel distinctive to your brand.
Illustration gives your brand a visual language that feels ownable, expressive and easier to remember.
Icons, infographics and visual systems
Some ideas are easier to understand when people can see them. We design icons, infographics, diagrams and visual explainers that help turn complex information into something clear and engaging. These can be used across websites, reports, presentations, brochures, signage, social posts and internal documents.
Whether you need a simple icon suite or a full illustrated system, we make sure everything feels consistent, useful and aligned with your wider brand.
Illustration suites and brand assets
A strong illustration suite can give your brand a flexible toolkit for everyday use.
We can create characters, scenes, patterns, spot illustrations, product visuals, campaign graphics and supporting assets that help your brand show up with more warmth and personality. These assets can be built into your website, social content, printed materials, presentations, email templates and wider marketing activity, helping everything feel more joined up and recognisable.
Our work
Mascots, merchandise and campaign graphics
Illustration is brilliant for creating things people want to engage with, wear, share or remember. We can design mascots, merchandise graphics, stickers, apparel artwork, campaign visuals, packaging illustrations and playful brand assets that bring more character into your communications.
Used well, these elements can turn a brand from something people notice into something people actually enjoy.
Animated illustration
Illustration does not have to sit still.
We can create illustrated assets designed for animation, from simple moving icons and social loops to explainer graphics, campaign motion and animated website elements.
This helps your brand feel more alive across digital channels, adding movement, clarity and a bit more joy where it makes sense.
Illustration FAQs
Are you a digital agency, creative agency or design agency?
We are a digital and creative agency, which means we combine brand thinking, design craft and technical development. We can support the whole journey, from brand strategy and visual identity to websites, digital platforms, campaigns and production assets.
What is brand and digital?
Brand and digital is the process of building the brand and the digital experience together. It connects strategy, identity, tone of voice, UX, content, web design and development so your website does not feel separate from the brand.
Why should branding and web design be done together?
Your website is often the most important place people experience your brand. By building branding and web design together, we make sure your identity, content, tone of voice, UX and digital platform all work as one joined-up system.
Do we need a full rebrand or just a brand refresh?
A brand refresh is usually right when your existing brand still has value, but needs to feel sharper, more consistent or more current. A full rebrand is better when the strategy, name, positioning, messaging or identity no longer reflect the organisation.
What is the difference between brand identity and visual identity?
Visual identity is the visible part of your brand: logo, colour, typography, imagery, graphics, illustration and layout style. Brand identity is broader and includes positioning, messaging, tone of voice, audience strategy and the wider system that guides how the brand behaves.
Can you help with naming?
Yes. We can help name businesses, products, campaigns, services and sub-brands. Naming works best when it connects back to the wider brand strategy, tone of voice and visual direction.
Can you design a logo?
Yes. We design logos and logo systems for startups, small businesses and established organisations. A logo might include a primary mark, wordmark, icon, monogram, secondary lockup, social avatar or responsive versions for digital and print.
What makes a good website?
A good website helps people understand who you are, find what they need and take action with confidence. It needs clear structure, strong messaging, considered UX, responsive design, good performance, SEO foundations and a CMS your team can actually use.
Can you design a website if we already have developers?
Yes. We can provide UX, wireframes, interface design, prototypes and development-ready design systems for your own developers to build from. This is useful if you have an in-house team but need stronger design thinking or a more polished interface.
Is Laravel better than WordPress?
Laravel is not automatically better than WordPress. It depends on what the website needs to do. WordPress is great for many content-led websites. Laravel is usually better for larger, more complex, functionality-led platforms that need bespoke features, integrations or stronger scalability.
