The Arc
A brand for arts, reading and community
Our services
Type design
We help organisations create, customise and refine type systems that make their identity feel more distinctive and considered. That might mean selecting the right typefaces, adapting existing letterforms, creating custom display type, building a bespoke wordmark or developing a full typographic system for digital, print and campaign use.
Type can shape how a brand feels before anyone reads a full sentence.
Typography with more
ownership.
Bespoke typography carries tone, personality and recognition. It can make a brand feel sharper, warmer, more premium, more technical, more playful or more established. Used well, typography becomes more than a design choice. It becomes part of the brand’s voice.
Our work
Custom type for stronger brands
A good brand strategy gives your organisation a central thread. It helps your team understand the story you are telling, the audience you are trying to reach and the feeling you want to create.
That might mean defining your positioning, refining your proposition, clarifying your values, shaping your messaging or working out how different parts of your organisation fit together. The goal is not to create a document full of theory. It is to create useful strategic clarity that helps the brand perform better in the real world.
Built into the wider brand
Type design works best when it is part of a bigger brand system. It ties together visual identity, strengthens a logo, gives campaigns more character or helps a website feel more ownable. Whether you need a small typographic refresh or a more bespoke type-led identity, we make sure the type works with the rest of the brand, not separately from it.
