Luma
Planning for a brighter future
Our services
Creative direction
We help organisations define the creative thread behind their brand, then carry it through the work with clarity and purpose. That might mean shaping the visual approach for a campaign, setting the tone for a website, art directing photography, developing a graphic language or making sure every asset feels aligned with the bigger brand idea.
The big idea that keeps everything connected.
It is the thinking that shapes how your brand should look, sound and feel across every touchpoint. From campaigns, photography and illustration to websites, print, motion, social content and launch materials, creative direction makes sure everything belongs to the same world.
More than making things look good.
Creative direction is decision-making. It helps define what the work should feel like, what it should avoid and how it should connect with the people you are trying to reach. It gives designers, writers, developers, photographers and marketers a clearer direction to work from. That means a stronger creative standard across everything your organisation produces.
Our creative direction projects
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Built around the brand.
Creative direction works best when it comes from a strong brand foundation.
We can help shape the creative idea behind your identity, campaign or digital presence, making sure the work connects back to your positioning, personality, tone of voice and visual system.
Whether you are launching a new brand, refreshing an existing one or trying to make your communications feel more consistent, we can help bring the creative direction into focus.
Creative direction FAQs
Are you a digital agency, creative agency or design agency?
We are a digital and creative agency, which means we combine brand thinking, design craft and technical development. We can support the whole journey, from brand strategy and visual identity to websites, digital platforms, campaigns and production assets.
What is brand and digital?
Brand and digital is the process of building the brand and the digital experience together. It connects strategy, identity, tone of voice, UX, content, web design and development so your website does not feel separate from the brand.
Why should branding and web design be done together?
Your website is often the most important place people experience your brand. By building branding and web design together, we make sure your identity, content, tone of voice, UX and digital platform all work as one joined-up system.
Do we need a full rebrand or just a brand refresh?
A brand refresh is usually right when your existing brand still has value, but needs to feel sharper, more consistent or more current. A full rebrand is better when the strategy, name, positioning, messaging or identity no longer reflect the organisation.
What is the difference between brand identity and visual identity?
Visual identity is the visible part of your brand: logo, colour, typography, imagery, graphics, illustration and layout style. Brand identity is broader and includes positioning, messaging, tone of voice, audience strategy and the wider system that guides how the brand behaves.
Can you help with naming?
Yes. We can help name businesses, products, campaigns, services and sub-brands. Naming works best when it connects back to the wider brand strategy, tone of voice and visual direction.
Can you design a logo?
Yes. We design logos and logo systems for startups, small businesses and established organisations. A logo might include a primary mark, wordmark, icon, monogram, secondary lockup, social avatar or responsive versions for digital and print.
What makes a good website?
A good website helps people understand who you are, find what they need and take action with confidence. It needs clear structure, strong messaging, considered UX, responsive design, good performance, SEO foundations and a CMS your team can actually use.
Can you design a website if we already have developers?
Yes. We can provide UX, wireframes, interface design, prototypes and development-ready design systems for your own developers to build from. This is useful if you have an in-house team but need stronger design thinking or a more polished interface.
Is Laravel better than WordPress?
Laravel is not automatically better than WordPress. It depends on what the website needs to do. WordPress is great for many content-led websites. Laravel is usually better for larger, more complex, functionality-led platforms that need bespoke features, integrations or stronger scalability.