Luma
Planning for a brighter future
Our services
Design systems
From websites and digital platforms to campaigns, social content, documents, presentations, signage and internal comms, a design system gives your team a shared toolkit. It helps everything feel joined up, without needing to reinvent the brand every time something new is made.
A strong brand needs more than good individual assets. It needs a system.
A brand does not live in one place
It appears across your website, social channels, printed materials, proposals, reports, email templates, digital products, campaigns, packaging, signage and the small everyday pieces your team creates. Without a system, those pieces can slowly drift apart. We create design systems that help your brand stay consistent wherever it shows up.
That might include typography, colour, layout, iconography, illustration, imagery, motion principles, tone of voice, UI components, content blocks, templates and usage rules. The result is a practical brand ecosystem that feels coherent, flexible and easier to use.
Our work
Digital-first, brand-led
Websites and digital platforms are no longer fixed pages. They are built from reusable components, flexible content blocks and repeatable patterns. A good design system keeps your brand consistent within that flexibility. It gives your website a clear visual language, recognisable layouts, consistent messaging and interaction patterns that feel connected from page to page.
Consistency across every touchpoint
Design systems help organisations create work that feels consistent, recognisable and easy to manage across every touchpoint. They bring together the visual rules, components, patterns and principles that shape how a brand appears, behaves and grows. Done well, a design system gives you freedom and control at the same time.
Design system FAQs
Are you a digital agency, creative agency or design agency?
We are a digital and creative agency, which means we combine brand thinking, design craft and technical development. We can support the whole journey, from brand strategy and visual identity to websites, digital platforms, campaigns and production assets.
What is brand and digital?
Brand and digital is the process of building the brand and the digital experience together. It connects strategy, identity, tone of voice, UX, content, web design and development so your website does not feel separate from the brand.
Why should branding and web design be done together?
Your website is often the most important place people experience your brand. By building branding and web design together, we make sure your identity, content, tone of voice, UX and digital platform all work as one joined-up system.
Do we need a full rebrand or just a brand refresh?
A brand refresh is usually right when your existing brand still has value, but needs to feel sharper, more consistent or more current. A full rebrand is better when the strategy, name, positioning, messaging or identity no longer reflect the organisation.
What is the difference between brand identity and visual identity?
Visual identity is the visible part of your brand: logo, colour, typography, imagery, graphics, illustration and layout style. Brand identity is broader and includes positioning, messaging, tone of voice, audience strategy and the wider system that guides how the brand behaves.
Can you help with naming?
Yes. We can help name businesses, products, campaigns, services and sub-brands. Naming works best when it connects back to the wider brand strategy, tone of voice and visual direction.
Can you design a logo?
Yes. We design logos and logo systems for startups, small businesses and established organisations. A logo might include a primary mark, wordmark, icon, monogram, secondary lockup, social avatar or responsive versions for digital and print.
What makes a good website?
A good website helps people understand who you are, find what they need and take action with confidence. It needs clear structure, strong messaging, considered UX, responsive design, good performance, SEO foundations and a CMS your team can actually use.
Can you design a website if we already have developers?
Yes. We can provide UX, wireframes, interface design, prototypes and development-ready design systems for your own developers to build from. This is useful if you have an in-house team but need stronger design thinking or a more polished interface.
Is Laravel better than WordPress?
Laravel is not automatically better than WordPress. It depends on what the website needs to do. WordPress is great for many content-led websites. Laravel is usually better for larger, more complex, functionality-led platforms that need bespoke features, integrations or stronger scalability.
