Mount Cleverest Branding & Packaging Design | Travel Trivia Card Game Identity

Mount Cleverest

Facing the facts for best-selling travel trivia game

Created by Poptacular Games came to us with the idea to create Mount Cleverest, a travel trivia card game designed for families, friends, holidays and fast rounds of competitive fact-facing.The result? Mount Cleverest became a best-selling travel card game on Amazon.

Services

Visual identity Print design Illustration Photography Branding Logo design Graphic design Packaging design Product design Creative direction Animation & video

Sectors

E-commerce & retail Startups & small businesses

Triangle boxed card game laid out repeated

Think Creative created the logo, brand identity, packaging design and card system for the original release, turning a compact trivia game into a distinctive product with a strong retail presence. The triangular box became the whole idea. Rather than designing around the shape, we built the brand from it. A mountain. A summit. A challenge. A game where every card gets you closer to the top, or sends you back down with a false move.

The visual language draws from field notes, outdoor kit, expedition branding and topographic maps. Route lines, simple icons, mountain silhouettes and bold typography give the game a sense of adventure, while keeping everything clear, practical and easy to scan. That clarity mattered. Mount Cleverest was built for Amazon, where products need to be understood in seconds. The packaging had to be bold in a thumbnail, clear in a product gallery and distinctive enough to stand apart from standard card game boxes. The triangular format gave the game instant difference; the identity gave it confidence.

Hand reaching out with two red triangle games cards floating above

We designed the full game system, from the logo and box design to the triangular cards, true and false tokens, icon set and supporting rules graphics. Every element was built to feel simple, compact and satisfying to use. After a strong first release, the brand was expanded into a wider range, with new editions for Movies, Football and Geography. Each sub-brand kept the core Mount Cleverest structure while introducing new visual details for each category, giving Poptacular Games a flexible product family with room to grow.