Luma
Planning for a brighter future
Propp
A Propper digital step forward
Propp already had plenty going for it. A bold name, a direct tone of voice and a no-frills personality that cut through a sector often wrapped in jargon. The challenge wasn’t to reinvent the brand, but to help it grow up digitally.
As Propp evolved from a specialist property finance comparison tool into a broader platform, the visual identity needed to work harder. The existing brand was punchy and recognisable, but the website had become harder to manage, harder to scale and harder to use consistently across different journeys.
Services
Sectors
Our approach
We approached the project as a light brand refresh with a digital-first purpose. The job was to protect the character of the brand while building a more flexible visual system around it. The red, directness and confidence stayed. Around that, we introduced a richer colour palette, giving the interface more nuance, warmth and hierarchy. Supporting tones allowed different content types, product areas, badges, alerts and UI states to feel distinct without drifting away from the master brand. Typography was also refined and we built out a component-led design system: buttons, form fields, icons, tags, search bars, cards, comparison modules and account elements. Everything was designed to be reusable, responsive and consistent.
A punchier user experience
A key shift was moving the comparison experience away from rigid tables and into a card-based system. This made lender information easier to scan, especially on mobile, with clearer hierarchy around rates, fees, monthly costs, total costs and next actions. The result is a platform that feels more app-ready, more accessible and more scalable, without losing the sharpness that made Propp recognisable in the first place.
Building Propp’s digital platform
The website was rebuilt in Laravel around Propp’s core purpose: helping users compare specialist property finance more clearly and confidently. At the heart of the platform is a mortgage comparison engine covering bridging finance, commercial mortgages, auction finance, development finance, isolated loans and secured loans. Using custom backend calculations, the system filters lender products and presents key comparison data including interest rates, product fees, monthly interest and total cost, helping users understand their options before making an enquiry.
The new site also connects the comparison journey with the wider Propp portal. Once users submit an enquiry, they can receive their top results and create an account, giving them access to a more complete property finance dashboard. From there, they can view previous submissions and enquiries, browse and save properties, access property valuations, build a portfolio, analyse potential deals and explore gated content such as seminars, videos and specialist property resources.
For the Propp team, the Laravel build creates a more flexible and scalable digital platform behind the scenes. Through a custom backend, staff can edit website pages, create new content, upload resources, manage lenders, update rates and control the product data that powers the comparison engine. This gives Propp a faster, more secure and more manageable system, built to support lead generation, account functionality, complex data and future growth.
Ready to make something properly useful?
Our work
